​​​​Luis Cobo

CEO & Co-founder - Banda Bags

07/2014 - present

 

Providing leadership, management and strategy to the business. Overseeing operational improvement across all areas of the company. Creation of a long term strategic and financial plan. Monitoring company activities and ensuring the business operates within guidelines. Formulating company policies and strategies with a view to driving growth. Advising on the future growth of the business. Providing strategic analysis, forecasts and projections to the business. Overseeing company-wide re-organization and restructuring. Investigating opportunities to grow the business through strategic acquisitions. Carrying out due diligence for potential company acquisitions. Overseeing the creation of strategic partnerships with relevant organizations. Ensuring efficient use of company assets across the organization. Representing the business in financial negotiations with investors and banks. Recruiting and providing direction to company directors.

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Campaigns, Advertising and Events Coordinator - Save the Children

09/2010 - 07/2014

 

Marketing - Campaigns, on/off 360, Coordination of working groups for the creation of advertising campaigns and special actions based on reputation and fundraising goals. Supplier Management. Monitoring events. Design activities for co-marketing companies, strategic planning and market research. Advertising media Management. Benchmarking with other international Save the Children (Italia, US, London, India).

 

Founder and Community Manager - We Love Advertising

​11/2009 - present

 

​Currently, the world's largest Spanish-speaking community of publicity. Currently, in the company we are 7 people responsible for post and publish articles every day, doing marketing and advertising partnerships with advertisers. We also have sporadic collaborations of famous Spanish writers who give their opinion on the actuality of advertising in the world and altruistic contributions from illustrators to help us improve the image of We Love Advertising. 

See the project at this website: www.weloveadvertising.es

 

Senior Account Executive - Young & Rubicam Inc. Adstore

10/​2009 - 09/2010

 

Marketing - Communication, on/off specific for the point of sale. Rebranding. New product launch. Events. Videos and corporate manuals. Storefronts. Etc.

Accounts: Movistar, Halcón Viajes, Grupo Arturo, Fundación Tierra de Viñedos (corporate event and manual).

 

Account Executive - El Laboratorio

06/​2006 - 10/2009

 

Marketing - Communication, on/off, Organization team, CRM plans, events, promotions, Ambient Media. Campaigns execution monitoring creativity. Management of suppliers. Production supervision. Creating briefings, meeting reports, presentations, project strategies, co-marketing activities between different customers, strategic planning and projects in New Business.

BTL Accounts: IWC, KPMG, Mahon Negra, San Miguel Selecta, San Miguel ECO, Campofrío, Mercedes-Benz, y RBA (release 3rd edition of María Moliner).

ONLINE Accounts: BWIN, Barclaycard (Visa Latino), Cadena 100, RBA (release 3rd edition of María Moliner). 

 

Graphic Designer –  Ediciones de la Torre

06/​2002 - 06/2004

 

Graphic Design - Layout. Design of postcards, catalogs, separators, posters, brochures, book covers, displays for stands. The layout of all kinds of books. Scanning and imaging. Making final artwork.