top of page

PROJECTS

In this section you will see the main projects in which I have worked, coordinated and led from scratch to the end.

Latest Projects

Donate your star

 

The whole Spanish world champion football team donates their stars for Save the Children's campaign against infant mortality.

 

This campaign won the gold award in the Special Category Social Responsibility at the Festival de la Eficacia (Effectiveness Festival).

See award

 

Heart Inside. A new fundraising tool.

 

Making your computer has human feelings is very simple. You just have to install a heart. Download Heart Inside, the addon of Save the Children, and when you make your online purchases at more than 15,000 affiliated stores, they give a percentage of their profits to Save the Children. There is never an increment in price for you. 

 

This campaign won of 7 awads at different festivals.

See awards

Toy Sessions

 

Toy Sessions is a campaign launched by Save the Children that connects music and childhood and in which great artists playing with toy instruments, dedicating songs to all the world's children, so they can realize their dreams. To carry out we recorded over 60 groups and musicians like Alejandro Sanz, Melendi, Manolo García, Vetusta Morla, Maldita Nerea, Revolver and many more!!!

No Silence Minute

 

In one of the biggest games of the Spanish basketball league, we got the stadium and players making a not minute of silence for all children living in Spain below the poverty line.

 

Because we can not stay in silent about child poverty.

Question of priorities for the Horn of Africa

 

Thanks to the collaboration of Melendi in previous campaigns, we got to record a song with Carlos Baute, Pablo Alboran Malu, La Dama, Rasell and Melendi. The royalties from the sales of that song were ceded to Save the Children. Also the benefits of advertising shown in youtube views were donated to the foundation.

Iros a la porra

 

On the classic Real Madrid-FC Barcelona we gave the chance to voice the opinions of the fans, placed one giant LED board in Barcelona and another in Madrid.

 

This campaign won 9 awards at different festivals including a bronze in Cannes and Grand Prix Outdoor in El Sol.

See awards

There is not a single victim

 

In gender violence not a single victim, the children of these couples suffer gender violence. To create awareness and loby created this campaign, which is repeated every insult making clear that whenever a couple mistreated, sons and daughters also suffer.

 

This campaign won 3 awards at different festivals. See awards.

See awards

Testimonials

"Luis Cobo was key to understand the needs of the client and he was so positive and transmited such a good mood that all the work was easy to develop. With the help of luis, the agency get important awards on creativity and efficiency, and also we acomplish the goals of the Save the children organization".
Marisa de Madariaga. CEO at El Laboratorio - IPG Spain.
 
HEART INSIDE: "Thanks to Save the Children extension we are turning supporters into donors through their online purchases. The platform enables individuals to make contributions without any additional cost. This innovative tool could disrupt and increase donations, as the givers are companies and not individuals."
Alberto Soteres. General Director in Save the Children Spain.

DONATE YOUR STAR:
A case that gets spectacular results in fundraising and registration of new donors. Whose success is linked to the detection of a casualty which itself is extremely newsworthy.
Nieves Durán. 
General Director of Strategy and Brand Management in TAPSA/Y&R Spain.

© 2015 by LUIS COBO

  • Icono de la aplicación de Facebook
  • Twitter App Icon
  • Tumblr App Icon
  • LinkedIn Icon App
bottom of page